Chedi Hospitality logo

Director of Marketing, Communications & PR

Doha, Qatar
Full time
On-site

Job description

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Job Qualifications
Knowledge and Experience
  • Bachelor's Degree in Marketing, Communications, Business Administration, Hospitality Management or a related field.
  • Master's Degree is an advantage.
  • Minimum of 8–10 years of progressive experience in Marketing and Communications, with at least 3–5 years in a leadership role within luxury hospitality.
  • Proven experience in developing and implementing integrated marketing strategies that drive brand awareness and revenue growth.
  • Strong understanding of digital marketing, social media, CRM, content marketing, public relations, and luxury brand positioning.
  • Experience managing annual marketing budgets and agency relationships.
  • Strong working knowledge of Microsoft Office, Adobe Creative Suite (preferred), CRM systems, Google Analytics, Meta Business Suite, and hotel marketing platforms.
  • Excellent written and verbal communication skills in English. Additional languages are an advantage.
Competencies
  • Strategic thinker with strong commercial awareness.
  • Exceptional leadership and people management skills.
  • Strong business acumen with analytical decision-making abilities.
  • Excellent interpersonal and relationship-building skills.
  • Outstanding presentation, negotiation and influencing abilities.
  • Creative mindset with strong attention to detail.
  • Ability to manage multiple priorities in a fast-paced luxury environment.
  • Strong project management and organizational skills.
  • Self-motivated, proactive and results-driven.
  • Multicultural awareness and ability to work effectively with diverse teams.
  • Ability to inspire innovation while maintaining brand consistency.
Key Areas of Responsibility
Marketing Strategy & Brand Management
  • Develops and executes the annual Marketing and Communications Strategy aligned with the hotel's business objectives.
  • Oversees brand positioning and ensures all communications reflect GHM brand standards.
  • Leads integrated marketing campaigns to maximize hotel awareness, guest engagement and revenue.
  • Monitors market trends, competitor activities and consumer insights to identify new business opportunities.
  • Works closely with Revenue Management, Sales and Operations to maximize commercial performance.
Digital Marketing
  • Oversees the hotel's digital marketing strategy, including website performance, SEO, SEM, email marketing, CRM, and social media.
  • Monitors digital campaign performance using analytics and prepares recommendations for optimization.
  • Develops digital content strategies that strengthen brand awareness and guest engagement.
  • Ensures all digital platforms remain current, engaging and aligned with brand standards.
Public Relations
  • Builds and maintains strong relationships with local, regional and international media.
  • Develops and executes annual PR plans to support hotel positioning.
  • Oversees media hosting, influencer collaborations and press events.
  • Maintains all press materials including media kits, executive biographies and photography.
  • Ensures consistent positive media coverage across key markets.
  • Acts as the hotel's spokesperson when appointed by the General Manager, including during crisis communications.
Advertising & Campaign Management
  • Develops annual advertising strategies and media plans.
  • Oversees creative development for all marketing campaigns.
  • Evaluates campaign ROI and recommends improvements.
  • Ensures all advertising complies with GHM brand guidelines.
Content & Brand Collaterals
  • Serves as the hotel's Brand Custodian.
  • Oversees all hotel photography, videography and creative content.
  • Ensures all printed and digital collateral meet luxury brand standards.
  • Supports Sales, Events, Rooms, Food & Beverage, Spa and other departments with marketing materials.
Social Media & Content
  • Develops and oversees the hotel's social media strategy.
  • Ensures engaging, high-quality storytelling across all platforms.
  • Monitors online reputation and guest sentiment.
  • Oversees influencer partnerships and digital collaborations.
Partnerships & Community Engagement
  • Develops strategic partnerships with luxury brands, tourism organizations and local businesses.
  • Identifies sponsorship opportunities that enhance brand visibility.
  • Supports CSR initiatives and community engagement programs.
  • Promotes loyalty initiatives to strengthen guest retention.
Commercial Support
  • Partners with Revenue Management and Sales to develop tactical promotions.
  • Supports occupancy, ADR, RevPAR and F&B revenue objectives through targeted campaigns.
  • Assists with new outlet launches, seasonal promotions and special events.
  • Provides marketing support for business development initiatives.
Leadership & Team Management
  • Leads, mentors and develops the Marketing team.
  • Establishes departmental goals, KPIs and performance standards.
  • Encourages creativity, collaboration and continuous improvement.
  • Manages external agencies, photographers, designers and suppliers.
Budget & Financial Management
  • Develops and manages the annual marketing budget.
  • Ensures effective allocation of resources to maximize return on investment.
  • Monitors marketing expenditures and campaign performance.
  • Negotiates contracts with agencies and suppliers.
Employee Communications
  • Supports Talent & Culture initiatives through internal communications.
  • Promotes employee engagement campaigns and employer branding.
  • Supports award submissions and external recognition initiatives.
Other Responsibilities
  • Supports GHM regional and global marketing initiatives.
  • Performs any additional duties assigned by the General Manager.
  • Ensures compliance with all hotel policies and brand standards.
Main Complexity / Critical Issues in the Job
  • Balancing brand integrity with commercial performance.
  • Managing multiple stakeholders across hotel departments.
  • Maintaining brand consistency while adapting to changing market trends.
  • Maximizing marketing ROI within approved budgets.
  • Managing crisis communications when required.
  • Leading multiple concurrent campaigns across different business units.
  • Maintaining strong relationships with media, agencies, influencers and tourism partners.
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